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Lubbock’s First Panhandle-South Fields Fair Occurred In 1914.,No Fairs Were Held During WW2 However From 1921 To The Present, The Fair Found The Community And Area Concerned In Stock, Culinary, Stitching And Craft Competitions.

Lubbock’s first Panhandle-South Fields Fair took place in 1914. No fairs were held during WWII from 1921 to the present, the fair found the community and region concerned in stock, culinary, stitching and craft competitions.

Loads of people attend every year only for these events.

In spite of this, the first question Panhandle-South Fields Fair director Herb Higgs hears from family and friends every year is, “What concerts do you have this year?”

Doubtless, Lubbock’s fair directors have heard that same question annually since Elvis Presley arrived in 1956.

West Texas supported country and Tejano concerts more than any other at the Fair Park Coliseum for literally decades. But Higgs indicated a major change being instituted during each year’s concert week is the focus on variety.

The support shown for concerts by Boys II Men in 2009 and En Style last year are but 2 reasons, he said, though Higgs noted that he personally was blown away by the enormous crowd and vocal support particularly for Boys II Men.

Diversity would not be possible, he noted, without a wider spectrum of music already offered on sundry local rock radio stations.

In addition, Higgs said, “When booking entertainment, you need to appeal to a wide slice of the community. That is done by making different musical offerings. Different days, different crowds.

“You want the crowd to ‘turn over’ and not just be more of the same, It is essential that we try and offer a little something for everyone.”

Concerts at the 2011 Panhandle-South Fields Fair, which runs from Sept. Twenty-three to Oct. One, will incorporate :

Kevin Fowler, country, Sept. 23.

The Amarillo local presently tops the Texas music chart. He has 5 studio albums and three singles on Billboard’s Hot Country Songs chart.

Grand Funk Railroad, classic rock, Sept. Twenty-four.

The Michigan-based rock and roll band filled arenas in the 1970s, after being formed by Mark Farner and Don Brewer, The band clicked with “I’m Your Captain (Nearer to Home) .” Brewer still plays with the band.

Easton Corbon, country, Sept. 26.

A Florida local with an agribusiness degree from the University of Florida. He signed to Mercury Nashville Records in 2009 and released his first album in 2010. He’s had 2 Number One hits : “A Little More Country Than That” and “Roll With It.”

Los Palaminos, Jesse Turner and Elida Reyna, Sept. 27, Tejano, Tex-Mex, polkas, cumbias, etc . This may be the 1st time all 3 recording acts will perform together. They also will perform individually. Los Palaminos comes from Uvalde. They signed with Sony Discos in 1994 and play polkas, rancheras, boleros, ballads and cumbias. Winners of American Grammy Awards and Latin Grammy Awards. Turner is lead vocalist for the band Siggno. Turner and Reyna both are Latin Grammy and two-time American Grammy winners.

Loverboy, classic rock, Sept. Twenty-eight.

Canadian rock band led by vocalist Mike Reno and guitar strummer Paul Dean, both of whom are still with the band. Hits include “Turn Me Loose” and “Working for the Weekend.” Performed at the Vancouver Olympics on February. Twenty-one, 2010. Inducted into Canadian Music Hall of Fame in 2009.

Hot Chelle Rae, pop-rock, Sept. Twenty-nine.

Four-person band formed in Nashville in 2005. In 2007, they opened a sold out show for rapper Lil Jon, then gained exposure with a series of shows at South by Southwest in Austin. Signed to Jive Records in 2008. First album “Lovesick Electric” was released in 2009. Best known for platinum hit “Tonight Tonight.”

K-Ci & JoJo, American rhythm ‘n’ blues pair, Sept. 30.

North Carolina brothers Cedric “K-Ci” Hailey and Joel “JoJo” Hailey. The pair is a spinoff, as both siblings were members of chart-topping RB group Jodeci. In 2010, K-Ci & JoJo signed exclusive cope with RB frontman Kenneth “Babyface” Edmonds’ new label Soda Pop Records, distributed thru Capitol.

Pennsylvania-based rock and roll band released first album in 2009 and has carved name for itself for near-nonstop touring, performing as much as 250 shows each year. Sibling band members Arejay Hale (drums) and Lzzy Hale (guitar) were writing and performing in 1997 when they were 10 and 13 respectively.

The Panhandle-South Fields Fair, by the way, never left the concert business.

It just appeared that way when, under Higgs’ leadership, the fair entered into ticket dispersal and advertising agreements with local radio stations.

This warranted that every concert at the Fair Park Coliseum during fair week would be offered free to the overall public. It permitted “sponsoring” or “presenting” radio stations to dictate how all or most of the tickets would be given away.

The bottom line is the fair still pays most or all of the incomes of bands performing at the Fair Park Coliseum.

Higgs explained the fair’s reasoning : “We have eliminated the concert tickets. But those who receive free concert tickets still must pay admission and parking fees when attending the fair.

“We feel that, by giving free concerts, it also gives us a chance to show patrons all the other free shows and activities on the grounds. And if they enjoy the activities at the fair, they might also want to eat at one of the booths run by a city nonprofit.”

Depending on whether they make a monetary commitment, local radio stations who become concert partners with the fair are designated either “sponsors” or “presenters.”

Higgs pointed to the fact that only 2 radio stations have worked as concert “sponsors” annually that the system has been in place : Tejano station KXTQ Radio (Magic 93, 93.7 FM), and country station KLLL Radio (K-Triple-L, 96.3 FM).

Each pays some of the incomes of certain bands.

Eddie Moreno, KXTQ-FM program director, said, “Magic 93.7 has been a true fair show sponsor for almost thirteen years. One of the nice things about sponsoring our own show at the fair is it allows us to have absolute control over who the performer will be. Having this control gives us the liberty to feature artists that actually represent what our station and Tejano music is all about. This is exceedingly important to us.”

Jay Richardson, KLLL vice chairman and market manager, pointed out that, “Because of the reply to, and the turnout at, the KLLL shows every year, Herb let us do the second show this year.”

Other radio stations continue helping the fair by offering serious advertising for shows, but provide no money. Higgs recounted these are concert “presenters.”

All radio stations partnering with the fair use their own advertisers as locations where free tickets can be given away.

Concert sponsors are permitted to give away all the tickets for their shows. Concert presenters are given 80 p.c of the tickets to give away. The remaining one thousand tickets are given away through the fair office,writes tagza.com.
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